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Definition of 'Business To Business - B To B'

A type of commerce transaction that exists between businesses, such as those involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business to business refers to business that is conducted between companies, rather than between a company and individual consumers. This is in contrast to business to consumer (B2C) and business to government (B2G). A typical supply chain involves multiple business to business transactions, as companies purchase components and other raw materials for use in its manufacturing processes. The finished product can then be sold to individuals via business to consumer transactions

Business To Business - B To B'

An example that illustrates the business to business concept is automobile manufacturing. Many of a vehicle's components are manufactured independently and the auto manufacturer must purchase these parts separately. For instance, the tires, batteries, electronics, hoses and door locks may be manufactured elsewhere and sold directly to the automobile manufacturer.

In the context of communication, business to business refers to methods by which employees from different companies can connect with one another, such as through social media. This type of communication between the employees of two or more companies is called B2B communication.

Definition of 'Business To Consumer - B To C'

Business or transactions conducted directly between a company and consumers who are the end-users of its products or services. Business to consumer as a business model differs significantly from the business to business model, which refers to commerce between two or more businesses.

'Business To Consumer - B To C'

While most companies that sell directly to consumers can be referred to as B2C companies, the term became immensely popular during the dotcom boom of the late 1990s, when it was used mainly to refer to online retailers, as well as other companies that sold products and services to consumers through the Internet. Although numerous business to consumer companies fell victim to the subsequent dotcom bust as investor interest in the sector dwindled and venture capital funding dried up, B2C leaders such as and survived the shakeout and went on to rank among the most successful companies in the world.


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Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B (Business to Business) Branding is a term used in marketing.

The volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C transactions. [1][2][3] The primary reason for this is that in a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windscreens, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single (B2C) transaction.

B2B is also used in the context of communication and collaboration. Many businesses are now using social media to connect with their consumers (B2C); however, they are now using similar tools within the business so employees can connect with one another. When communication is taking place amongst employees, this can be referred to as "B2B" communication.



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How To Advertise Your Web Show

There are many options and routes to advertise your web show. This approach is more convenient and cheaper than the traditional way to advertise on television. With convenience comes a whole new level of difficulty. You have to find a way to showcase your web show in a creative way in order to stand out amongst the other competitors that have the same goal to publicize their shows as well. The following steps will help you promote your web show efficiently and effectively.

Step 1: Know Your Audience

Before you start advertising your web show, you must begin by carefully planning out who your intended audience will be. You must know your audience by the following categories such as age, gender, race and topic. If you narrow down your demographic, the chances of finding a solid fan base of viewers are quite high. Once you have figured out your target audience, you are now ready to advertise your show.

Step 2: Social Networking

One effective approach to advertise your web show is through the use of social networking sites. By advertising your show to friends, family members and people who relate to the topic of your show, this 'word of mouth' approach is an extremely effective way to garner an audience. Another approach is to discuss your show on message boards, chat rooms and other web sites that affiliate with the topic of your show. After you find your niche audience through networking, you are now capable of advertising your show on a regular basis.

Step 3: Advertise Consistently and Continuously

Once you find your audience through social networking, you are now ready to schedule times to advertise your show continuously. If you are advertising through a social networking site, you must do it constantly in order to keep the show fresh in the minds of people. If your show involves weekly episodes, you must relay the message to viewers on a weekly basis to advertise new episodes.

If you release and advertise your show consistently, your audience will expect this to happen in a pattern and will follow the routine.  Although social networking is an extremely convenient way to advertise, you must draw a line at some point to not overdue it. If you advertise your show too much, you will start to overwhelm your peers along with alienating your audience.

Step 4: Respond to Viewers and Fans

Once you start to advertise consistently and continuously, an audience will begin to follow and view your show. Once you begin to have a following, you must find a way to keep your viewers watching your show on a regular basis. A helpful way to keep a loyal audience is to show them your appreciation for their support. You can show your appreciation by responding to the viewers' questions or applying their ideas into your show. These gestures will not only form a solid fan base for your show, but it will prove that you care as well. By following these simple steps, you are now able to advertise for your web show.